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Thinking Outside the Box to Curb Childhood Obesity

September 11, 2012

Nearly one in three young people in the U.S. is either overweight or obese. That puts them at greater risk for serious, even life-threatening health problems. The Robert Wood Johnson Foundation (RWJF) has long been committed to reversing the childhood obesity epidemic, and we believe everyone must play a role in that effort.Childhood Obesity Challenge logo

That’s why RWJF joined forces with the American Journal of Preventive Medicine (AJPM) to sponsor an online competition for innovators of all backgrounds to submit promising solutions to address this epidemic. We were looking for proposals that might be described as “outside the  box,” e.g., outside the traditional intervention and scientific publishing models. New approaches to this issue could generate valuable directions and perspective for our work and funding.

From July 1 to August 15, AJPM received 107 submissions that propose a wide range of unconventional and creative solutions. We hope you’ll visit the submission gallery on AJPM’s website. Join the conversation about childhood obesity by commenting on individual submissions—or, better yet, register and vote for your favorite idea before the voting period closes on September 30. On that day, an expert panel of judges will announce four winners, who will all receive cash prizes. In addition, AJPM will publish the first-place submission online, and a description of the submission in its print version.

We hope you’ll share any good ideas you find with others—from health care professionals to teachers and parent groups—to increase awareness of this critical health issue in your community. These types of conversations — and creativity — will play an important role in turning the tide in the fight against childhood obesity.

One Comment leave one →
  1. Darliene permalink
    September 12, 2012 1:19 am

    I would like to recommend the free NAAFA Child Advocacy ToolkitSM (CATK) and other written guidelines/resources to assist you looking at programs. The total health of our nation’s children is a serious responsibility.

    The NAAFA Child Advocacy Toolkit shows how Health At Every Size® takes the focus off weight and directs it to healthful eating and enjoyable movement. It addresses the bullying, building positive self-image and eliminating stigmatization of large children. Additionally, the CATK lists resources available to parents and educators or caregivers for educational materials, curriculum and programming that is beneficial for all children. It can be found at:

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